EDGE
Agency: Dumpling House Media
Rebrand Campaign
Edge Shave Gel has provided men with easy, smooth shaves since 1970. Edge has recently brought its cans to the modern age with modern, slick packaging. This rebranding initiative needed the support of CTV and paid social ads. I wrote, produced, and supervised the post-production of this ad campaign. Edge wanted to appeal to a slightly younger demographic without leaving behind their loyal customer base, which tends to skew older. This balancing act was achieved through different scripts targeting the separate demos.
Producing + Script Writing + Casting + Post Production Producing
Digital Ad Photography
A static ad strategy was also developed to be a part of the rebranding campaign. The goal was to showcase the new cutting-edge packaging through stunning visuals. I created the shot list and assisted with the overall art direction. The photos were used in organic social and paid advertising across Meta and Google platforms.
Producing + Art Direction + Casting + Post-Production Producing
