WEEDFEED
Agency: Dumpling House Media
For The Highly Functional
WeedFeed is a cannabis lifestyle and media brand I developed as part of the creative team at Dumpling House Media. Its mission is to destigmatize cannabis use and raise awareness of the injustices of prohibition through sharable content. I created daily viral social content, and by targeting a niche audience, we were able to organically grow to over 500k Instagram followers throughout the four years I managed it. WeedFeed has been shared by the world’s most prominent cannabis-related celebrities and brands, such as Snoop Dogg, Tommy Chong, and High Times Magazine.
Creative Direction + Graphic Design + Content Creation
Original Art
WeedFeed became one of the most talked about names in cannabis. The community loved our creativity, humor, and thought-provoking content. Our strategy was to create art that mashed up cannabis with everyday items and took advantage of viral trends and memes. The original art I created was recently featured in Hulu's new reality show, High Hopes, which was executive-produced by Jimmy Kimmel.
Creative Direction + Graphic Design + Content Creation
Taste Buds
One of WeedFeed’s first projects was an original cooking show called Taste Buds. Working with a cannabis chef, I produced, shot, and edited over 100 episodes. Taste Bud’s three-season run covered everything: classic brownies, full meals, drinks, and even infused Dunkaroos.
Creative Direction + Producing + Editing
Cannvas
As WeedFeed grew in popularity, our followers always asked how to buy our art. I worked with a printing company to help bring our viral Instagram art to physical canvas. Over 50 'Cannvas' art pieces are now for sale on the WeedFeed website and can be found elevating the decor of cannabis dispensaries worldwide.
Creative Direction + Graphic Design + Content Creation
Used high-preforming Instagram art to create unique canvas pieces
Created promotional content for WeedFeed's social media accounts
Edited direct response ads to convert followers into customers
WeedFeed Cannvas art in Hulu’s High Hopes
WeedFeed Shop
In 2020, WeedFeed opened an online store that sold apparel, art, and accessories. I co-created many of the products now featured on the WeedFeed shop. By leveraging the success of our art, we created shirts, hoodies, stickers, puzzles, and more.
Creative Direction + Merch Design + Content Creation
Events
During my time at WeedFeed, we hosted eight events in New York and California. We aimed to convert online followers into attendees through infused dinners, comedy shows, and Halloween parties. With the help of my marketing strategies, all eight of these events were completely sold out. I shot and edited recap videos and posted them to WeedFeed's social media accounts.
Event Planning + Videography + Video Editing + Content Creation